I love whole foods, one of my gripes is how quickly things add up. Coupons are good!
I like whole foods ideals in helping the community and environment by buying and advertising locally. As it relates to this app, I wish they valued privacy, Liberty and our time just as much.
There are so many ways to collect data Im not happy whole foods is forcing customers to setup an account to get coupons. By setting up an account whole foods gets your name, email, and can then monitor how you use the app, what you view or use, etc, etc.
So I just wont be using the app. If your ok to go through the hassle and are on with them collecting this information, use it!
Privacy advocate2016 about Whole Foods Market, v7.2